Be a Mindsetter: The essential guide to inspire, influence and impact others

Be a Mindsetter book cover

When I was starting to figure out how to communicate my message of this blog I was looking for some guidance. I wanted to know how I can communicate the core message to my audience. I found my answers in Be a Mindsetter and I’m happy to share my key takeaways from this book with you.

If you also struggle with passing a message to people in a way that’s easy for them to understand then it mostly because of one reason. You have trouble separating what you actually want to communicate from all the extra information. Do you find, that when you speak to people with the intention of inspiring them, your message ends up falling flat? Then you may just need a guide to show you a way of passing your message across to your listeners. Be a Mindsetter teaches you how you can use a simple approach to make your listeners get something out of your message.

There is actually a science to communicating a message in a way that it’s easy to understand and memorable. If you have something important and insightful to say but you just don’t know how to go about it effectively you can use the methods explored in the book to get your message across to your listeners.

The 3R-Axiom

Be A Mindsetter uses a so called 3R-Axiom to get into the minds of your listeners. It helps you understand how you can get them to assimilate your message by applying the Reduce, Relate and Reflect approach. The authors created a fun anagram that is easy to remember as you work towards becoming a better communicator.

Be a Mindsetter by William Greenwald, Michael Gobran and Derek Roberts.

SAM – Reduce your message by making it simple, applicable and memorable

With the SAM step, you are encouraged to make your message as minimal as possible and concentrate on passing only the core message across. It can be easy to distract your listeners with all the noise contained in other information you try to share with them. So it’s best to keep your message short and sweet so it is much easier to remember. Think of the slogans used with most commercial brands or public speakers, they often employ just a few words to encourage you into taking action like Nike’s “Just Do It” which encourages you to purchase their shoes or activewear and the famous “I have a dream” mantra of Rev. Martin Luther King which immediately makes you recall his iconic speeches.

Simple: The book encourages you to take the message you want to communicate and examine it closely, if there is information contained within that can be removed while still passing the core message across with clarity then you should probably take all of the fluff out. A bulky message can make your listeners fearful or make them avoid listening to what you have to say completely which is the exact opposite of what you want from them.

Applicable: Your message needs to be relevant and tailored to those listening to it. They need to be able to relate it to their lives and experiences. It should also offer a solution to the problems they face otherwise there will be a vast disconnect between you and them. Consider the purpose of your message, are you speaking simply for speaking sake or do you really want to help people make a change in their lives?

Memorable: Every day you receive a lot of information from different angles but surely you can’t remember every single one of them. Look at things from the angle of your listeners and try to present your message in a way your listeners find attractive so that they are more likely to remember it.

Next time you want to pass on your message, remember to craft it as minimal as possible by making it simple, applicable and memorable.

FIT – Make SAM FIT by relating the message with Focused, Inspiring and Tangible examples

The next step that is how to use examples to your advantage when you communicate. Examples make it easier to have an impact on your listeners. Use something important to them like their children or work and make an association to that with your message. What you are saying will click easier as they can actually picture it happening.

Focused: Use only examples that cut straight to the point and are catchy while focusing on the important concepts contained in your message.

Inspiring: Appealing to the emotions of your listeners helps you connect with them on a whole other level. So with your examples, you should evoke inspiring and positive emotions in your audience so that it makes a lasting impact on their memory and they are interested in applying your message to their lives.

Tangible: Use examples that are not too outlandish for your audience to connect to. They should find your examples realistic so they connect to it better without losing touch with the message the example passes across. You can use powerful images, videos or exercises as examples when you speak.

LIFE – Make SAM FIT for LIFE by reflecting on the message with Lively, Interactive, Familiar and Envisioning activities

With this step, the book shows you how engaging your listeners with individual activities makes it easier for them to remember your message and apply it to their everyday lives and thus begin the transformation you hope to inspire.

Lively: You probably will not hold your audience’s attention with activities they find dull or slow, so use energetic and positive activities to enhance the learning experience for your listeners.

Interactive: Some activities may feel one-sided and this makes people feel alone and less inclined to engaging in them. Tailor your activities towards being more interactive so that it anchors the concepts you are passing in the memory of your listeners.

Familiar: Try to use activities that are not too strange for your listeners so they can associate with what you want them to do on a more personal level.

Envisioning: Tapping into the imaginative power of your listeners can go a long way to make activities more real to your listeners. Your activities should be easily formed into a mental image or scenario that can be associated with your message. This will make it easy for them to remember.


Your message may be put in the most simple and focused manner, and it may pass across the core information to your audience but it helps to remind them to come back and revisit the message often so that it has a stronghold in their minds. It is similar to the way a jingle or advert is played over and over again on the radio, and you find yourself singing along or reciting the words subconsciously because it has been so ingrained in your mind. Be A Mindsetter shows you how to employ the same method by encouraging your audiences to come back to your message often. It makes them become more in-tune with what you have taught them and they will probably never forget the powerful teachings you put across to them.

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I'm Daniel and I love to help people apply the knowledge of all those great books out there.

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